I saw something advertised today that I’ve never seen before.

H&T Pawnbrokers.

The TV ad featured a chirpy, jolly animation and voiceover with the slogan: ‘There’s a new gold-rush’.

I’m not sure that someone selling their gold is in quite such a cheerful mood, but then advertising reflects real life without actually reflecting real life.

And that’s my sobering thought for the day.

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