Last week, my local supermarket (guess who!) gave me a voucher for double loyalty points on my next trip.

This week, I presented my voucher and they refused it for no apparent reason. ‘Computer says no.’

Collecting loyalty points is not the biggest thrill in my life. But having my hopes raised and then dashed again is worse than never having them raised in the first place.

Today’s tip: If you are running any kind of loyalty scheme, make sure it works before you launch it!

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