Driving up to Norfolk at the weekend I passed a row of cones. That’s not unusual. But there was a sign I’ve never seen before:

“Kill your speed. Not our workforce.”

It was possibly the funniest road sign I’ve ever seen! As if drivers would deliberately swerve to mow down road-workers! (Now there’s a thought – how many ‘Death Race 2000’ points would you get for that, I wonder?)

The best road sign I ever saw read:

“Repairing worn out road.”

Now that makes sense. It’s an excess of road-users that has caused the problem, and fixing it will help road-users in future. OK, dear road-workers, please carry on.

Today’s tip: Always think within the mind of your reader.

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