B&Q famously uses its own staff in its TV commercials.

A bit wooden is one of my favourites.

You’ve probably noticed there’s a lot of reality TV about these days. And it fits their brand image to build on this trend.

ASDA and Kwikfit seemingly use their own staff too. So does the Halifax.

Trend-spotting is a great way to inspire topical marketing ideas. So how can you make your own marketing more ‘real’?

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