Actimel’s latest ad campaign is about “the little bottle with a lot inside”. I recognised the voiceover as Ronnie Corbett. Perfect casting!
Good, bad and ugly ads
Oh what a lovely bit of copy
I saw this ad on the train yesterday, and read it several times out of pure enjoyment. How refreshing to see the copy over-riding the visuals (because we all know what mattresses look like). What Read more…