The TV ad for new Cadbury’s Clusters shows singing Santas surprising people in a park.

The strapline is “wonderfully odd”.

In the interests of research, I tested them out. (Don’t say I never do anything for you!)

They reminded me of the chocolate-covered cornflakes and raisins that my mum used to make. So, apart from their shape, they’re hardly odd at all.

It’s a lesson in how to take one unique aspect of your product and shape your advertising around that.

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