When constructing your website, you have to know why you are doing what you are doing. Each page can only achieve a few things.

Here are some suggestions:

Home page

  • Let site visitors know they are in the right place by answering WIIFM (What’s In It For Me) from their point of view and
  • Capture their email address in return for an incentive such as a tip sheet
  • Tell them where you want them to go next with clear navigation

About page

  • Share personality
  • Filter out people you don’t want
  • Explain why people should choose you

Testimonials/case studies/trade & professional logos

  •  Give confidence by providing external endorsements

Services page/s

  • Prompt an enquiry

Product page/s

  • Buy now

Free resources

  •  Add value
  •  Shareable on social media


  • Demonstrate expertise
  • Encourage interaction
  • Be found on search

Contact page

  • Get in touch
Skip to content