When constructing your website, you have to know why you are doing what you are doing. Each page can only achieve a few things.
Here are some suggestions:
Home page
- Let site visitors know they are in the right place by answering WIIFM (What’s In It For Me) from their point of view and
- Capture their email address in return for an incentive such as a tip sheet
- Tell them where you want them to go next with clear navigation
About page
- Share personality
- Filter out people you don’t want
- Explain why people should choose you
Testimonials/case studies/trade & professional logos
- Give confidence by providing external endorsements
Services page/s
- Prompt an enquiry
Product page/s
- Buy now
Free resources
- Add value
- Shareable on social media
Blog
- Demonstrate expertise
- Encourage interaction
- Be found on search
Contact page
- Get in touch
