You’ve heard that you have to turn features into benefits. That you should write from your customer’s point of view. That you ought to use the word ‘you’ more than you use the word ‘we’. So here’s an example of how it’s done:
Before
Each apartment features a unique layout, designed with ease of living in mind. These luxury apartments offer ample space for everyday living.
After
If you are looking for great accommodation with a light and contemporary layout, designed with ease of living in mind, you’ll find we have an apartment to suit you.
If you want to check your own website, you can use the We We Test.
