Another local shop sign that made me despair* because the copy is too top-down.
It’s not about what you sell. It’s about what your customers want to buy.
The sign should say:
BUY YOUR HELIUM BALLOONS HERE
Many businesses claim to be customer-focused in order to uplift** their sales.
Writing bottom-up copy is how you show that you are.
*OK, maybe just a little bit peeved.
**DYSWIDT?
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