Guess what! I can still recite the entire ‘Lipsmackin’ slogan from the 1970s’ Pepsi ad:
http://www.youtube.com/watch?v=-OQc_qfPQVc
Is your slogan so powerful that it will be remembered 30-40 years on?
Categories: Good, bad and ugly ads
Good, bad and ugly ads
Oh what a lovely bit of copy
I saw this ad on the train yesterday, and read it several times out of pure enjoyment. How refreshing to see the copy over-riding the visuals (because we all know what mattresses look like). What Read more…