It isn’t what you think.
Not much is, in the weirdly wonderful world of the Cravendale Milk Matters ads.
[youtube http://www.youtube.com/watch?v=hG_EU8X2l2o&hl=en_US&fs=1]
Must admit, I don’t like them much. But then, I don’t much like milk either.
What I do like is the surreal juxtaposition of the words.