It isn’t what you think.

Not much is, in the weirdly wonderful world of the Cravendale Milk Matters ads.

[youtube http://www.youtube.com/watch?v=hG_EU8X2l2o&hl=en_US&fs=1]

Must admit, I don’t like them much. But then, I don’t much like milk either.

What I do like is the surreal juxtaposition of the words.

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