I co-hosted Steve Bustin’s ‘Speech Club’ last night, where he deconstructed Michelle Obama’s 2016 Democratic National Convention Speech. One of the things she said was that the Obamas teach their daughters to ‘go high’ when Read more…
You may have noticed what divisive times we’re living in. Extremes of opinion are splitting families and friends. Here are just a few examples: Trump v Clinton Brexit v Remain Masks v No masks Vaccination Read more…
I spoke to Shelle Rose Charvet, author of Words That Change Minds, about how to use the language of influence in your copywriting. Watch the 20-minute recording here, with my added commentary in the titles Read more…