Have you listened to the script for the new Lil-lets TV ad? The (female) voiceover says:

“Let’s suppose you designed our tampon. Let’s suppose you made the tip rounded so it’s easy to use. Let’s assume you made it cushioned with a soft cover so it feels more comfortable. Let’s imagine you design it to expand gently all round for the perfect fit. And let’s expect you make it in a full range of absorbencies to suit your flow. Well, we thought the same as you. Lil-Lets. Designed for comfort.”

It’s the ‘us and them’ approach that I have a problem with.

P.S. And of course the animation is blue.

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