I saw the purple ‘glass-and-a-half-full productions’ logo, and was looking forward to the new Cadbury’s ad.

It’s a giant singing head, inspired by Ghanaian culture, intended to show their move to Fairtrade cocoa for Dairy Milk bars.

The ad is very worthy, but a bit of a let-down (unlike chocolate). Then again, a drumming gorilla IS a tough act to follow!

P.S. ‘Zingolo’, the backing track, is being sold as a single, with profits going towards education in cocoa-producing areas of Ghana.

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