Have you seen the latest Mitchell and Webb ads for Apple Mac computers?

Most of them are, well, quite cool I suppose. Amusing. Irreverant. And no doubt that’s the effect Apple was aiming for.

But there is one ad that states, ‘PC for the office, Apple for the home’.

Now, while less than 10% of the world’s computers may be Apples, it’s over 90% in the design industry. And we design professionals don’t like being taken less seriously than other businesses!

Apple: that ad is rotten.


Bood · May 24, 2007 at 7:21 am

I agree. Even as an Apple user, I find those ads stupid. Trying to create an either-or around the work-play issue on computers is daft, most people I know use them for both purposes, and to make the Mac look like a computer ONLY for fun is like shooting yourself in both feet and the knees. Madness. The American versions of the ads are much funnier, and much better positioned.

Jackie Barrie, Writing Without Waffle · May 24, 2007 at 7:27 am

Yep, the US Apple ads are great!

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