Today’s topic is ‘brand names that have become part of the language’.

Argos are currently using the slogan: ‘Don’t shop for it, Argos it.’

How much better to say: “Don’t go shopping. Go Argossing!”

So when Fred (or whoever) asks Wilma (or whoever): “What are you doing today?”, she can reply: “I’m going Argossing.”

I dunno. Do you think it might ever happen?

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