There is a sign in a local estate agent’s window, which reads:

All types of properties
urgently required to
meet the demand we
are currently

It fails the Who cares test, doesn’t answer What’s In It For Me, and there isn’t any call-to-action.

Instead, it should be written from the landlord’s point of view e.g.

Want to rent your property
quickly? We have 100s
of tenants on our books.
Call in today, and find
the right tenant for you!

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