Some advertisers try to hook the adults with a nostalgic advert while hooking the kids with something new.

The Milky Bar Kid has been resurrected to ride through the forest while animal noises sound out the old tune.

Here’s the new ad.

And here’s an old one.

Note they’ve lost the iconic slogan “The Milky Bars are on me!” But they’ve added “All Natural Ingredients”.

Sign of the times. There are now restrictions on advertising sweet and fatty things to children.

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