An employee posted a ‘Disgusting Domino’s People’ video on YouTube. It took Domino’s 2 days to respond via social media, by which time 1m people had seen it and customer perception of quality went from + to – in days according to YouGov research.

The company had to act. The store was shut and sanitised, and staff were arrested. Now their Pizzaturnaround.com video has gone viral.

[youtube http://www.youtube.com/watch?v=AH5R56jILag&hl=en_US&fs=1&]

Well done Domino’s!

More than a new pizza recipe, it’s a lesson in how to turn lemons into lemonade.

P.S. Ignore the cringe-worthy cheering: “Who are we? Domino’s Pizzas!”
P.P.S. Convince people with numbers: “10 crust types, 15 sauces, dozens of cheeses.”


1 Comment

heather buckley · January 11, 2010 at 11:58 am

Nice post Jackie, it's amazing that companies can get involved in Social Media and not follow the back channel.HeatherSilicon Beach Training

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