An employee posted a ‘Disgusting Domino’s People’ video on YouTube. It took Domino’s 2 days to respond via social media, by which time 1m people had seen it and customer perception of quality went from + to – in days according to YouGov research.
The company had to act. The store was shut and sanitised, and staff were arrested. Now their Pizzaturnaround.com video has gone viral.
[youtube http://www.youtube.com/watch?v=AH5R56jILag&hl=en_US&fs=1&]
Well done Domino’s!
More than a new pizza recipe, it’s a lesson in how to turn lemons into lemonade.
P.S. Ignore the cringe-worthy cheering: “Who are we? Domino’s Pizzas!”
P.P.S. Convince people with numbers: “10 crust types, 15 sauces, dozens of cheeses.”
1 Comment
heather buckley · January 11, 2010 at 11:58 am
Nice post Jackie, it's amazing that companies can get involved in Social Media and not follow the back channel.HeatherSilicon Beach Training
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