Copywriting for recruiters

When Mitch Sullivan was looking for a copywriter to help train recruiters how to write better job ads, he chose Jackie Barrie. She’s a generalist, not a specialist recruitment copywriter. She’s also a trainer. But he didn’t want to partner with a specialist recruitment copywriter who would write the way that every other recruiter does. He wanted someone who wrote copy that goes back to general marketing basics.

The pair have now delivered their copywriting for recruitment masterclass on-site and online at least once a month since May 2016, and have also launched a pre-recorded version of the course.

As well as delivering the regular masterclass with Mitch, Jackie has written web copy, articles and other marketing material for many boutique recruitment agencies. She also mentors in-house recruitment marketing managers to help them write their own copy.