I notice that Becks beer are doing their limited art labels again.

Read what the V&A have to say about it.

It’s like Harry Potter books that have two covers, one for adults, one for children…

Or like Innocent drinks in Winter with their woolly hats, each individually knitted by customers…

What an inspired way to get people to buy more stuff!


Sarah & Kevin Arrow · August 18, 2008 at 8:34 pm

Is it a good thing to have customers knit your products hats?What if they are bad knitters? Would your products still have to wear them?Sarah

Jackie Barrie, Writing Without Waffle · August 18, 2008 at 9:37 pm

More about Innocent hats

Sarah & Kevin Arrow · August 19, 2008 at 7:47 am

raised 200k from the hats, wow, thats good. Doesn’t make the ad seem so bad anymore!Does a bad ad get better if it raises money for charity?Sarah

Jackie Barrie, Writing Without Waffle · August 19, 2008 at 8:01 am

I don’t think Innocent do bad ads. In fact, their brand identity is my favourite in the whole wide world! Personality permeates every aspect of their product. For example, have you ever read the labels or turned the bottles upside-down to see what’s written underneath?

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