When working out what keywords to include in your web copy, use the words that your customers will search. Plain English rules! For example, the Government soon realised people don’t search ‘road excise duty’, they search ‘tax disc’ ‘car tax’ or ‘road tax’. Put yourself in your customers’ shoes. People Read more…
People search the Internet for two main things: entertainment and information. And if you’re selling online, you want to be found. But how? One useful resource is Wordtracker. Simply type in a keyword or phrase relating to your business and click the Search button. You will see related questions and Read more…
You don’t have to get all your keywords into the home page repeatedly. You can optimise the home page for one (or two) keywords/phrases, and optimise other pages for other keywords. Keywords can be in headings, sub-headings, picture captions and links as well as in body copy. Part of the Read more…
You have probably heard about Twitter, Facebook, LinkedIn and Ecademy. But can business-owners really use them to make money? Yes. Especially when your online activity links to a blog, a newsletter and a website that add value. People buy people Just like face-to-face networking, online networking is about building relationships. Read more…
I saw one at a hotel entrance the other day that reads: ‘Smoking is not allowed in this building. If you observe someone smoking, complaints may be made to the management.’ So what’s wrong with that? Well, what it actually says, is that if someone sees you watching someone smoking, Read more…