Accelerate: where’s it going?

Review of Accelerate, ‘the magazine for ambitious business owners’ produced by NABO.

I picked up this magazine at a NABO Networking launch meeting last week. Their meetings have an interesting format: low entry point, no ‘lock-outs’, one2ones within the meeting, education slots etc. I approve! At a time when many traditional networking groups seem increasingly ‘tired’ (even those that now include peer-to-peer development), it will be interesting to see how NABO’s approach works out.

The whole publication is well-written and designed (although my copy has already fallen apart, possibly through over-use). Anyway, I picked out the key learning points that seem particularly useful:

Article about the growth of Stefan Boyle’s print company, Print Republic

“We were making the mistakes that other companies were making: we were talking about ourselves. We didn’t talk from a customer’s or prospect’s perspective.”

Article about training consultant, Frances Tolton

Jonathan Jay advised her to find out what customers actually want. She asked them: “If you had money to spend on training, what type of training would you spend it on?” She also went to her current clients and asked the simple question: “What else can we do for you?” He also advises: “Find the type of marketing you are best at and invest first in that.”



Actual recording from a training session attributed to the Ground Launched Cruise Missile (GLCM): The missile knows where it is at all times. It knows this because it knows where it isn’t. By subtracting where it is from where it isn’t, or where it isn’t from where it is (whichever Read more…