Review of Accelerate, ‘the magazine for ambitious business owners’ produced by NABO.
I picked up this magazine at a NABO Networking launch meeting last week. Their meetings have an interesting format: low entry point, no ‘lock-outs’, one2ones within the meeting, education slots etc. I approve! At a time when many traditional networking groups seem increasingly ‘tired’ (even those that now include peer-to-peer development), it will be interesting to see how NABO’s approach works out.
The whole publication is well-written and designed (although my copy has already fallen apart, possibly through over-use). Anyway, I picked out the key learning points that seem particularly useful:
Article about the growth of Stefan Boyle’s print company, Print Republic
“We were making the mistakes that other companies were making: we were talking about ourselves. We didn’t talk from a customer’s or prospect’s perspective.”
Article about training consultant, Frances Tolton
Jonathan Jay advised her to find out what customers actually want. She asked them: “If you had money to spend on training, what type of training would you spend it on?” She also went to her current clients and asked the simple question: “What else can we do for you?” He also advises: “Find the type of marketing you are best at and invest first in that.”