How have you been feeling when marketing messages ping into your inbox? I’ve unsubscribed from more than a few. I’ve also unfollowed more people on social media than ever before. If I see a name in my inbox or on my social media timelines, and it doesn’t make me feel Read more…
As you probably know from your own experience, 90% of web interactions start with search*. Apart from e-commerce, people search the Internet for two reasons: information and entertainment. No-one goes to the Internet looking to be sold to. They are not looking for an advert (unless it’s an informative or Read more…
Want copy for your new website or other piece of marketing collateral? These are some of the questions you’ll be asked as part of the 360-degree consultation you get from us before we can give you a quote. You might also find these questions useful if you plan to do Read more…
As you may know, one of the things I do is train recruiters how to write better job ads. I was invited to run these regular masterclasses by notorious recruiter, Mitch Sullivan. He chose me because I’m a generalist copywriter so would bring delegates a useful perspective from outside the Read more…
Here are 10 ways to improve your LinkedIn profile and obtain better results. Add a header image if yours is showing the default dots and lines (it looks more distinctive and professional when you customise it) You can get copyright-free images on Pexels, Pixabay or Unsplash, free. They don’t even Read more…
That’s not what makes me angry.
What makes me angry is that all the leaflets are so badly written.
Here are some examples.
When times were quiet, I used to admire and even envy people who had a two-page list of things to do. They never reached the end of it. They just kept working on the most important items at the top and didn’t stress about the items at the bottom. Now, my ‘to do’ list is like that. I know what it feels like to be overloaded, and I don’t envy them any more!
Here are some techniques to keep on top of things instead of letting them get on top of you.
Have a look at this noticeboard (as seen in my local supermarket). Which ad jumps out at you most?
You might be interested to find out whether your answer is the same as other people. Here are the results from when I asked this question on Facebook:
- 27 CAP money / green pig (top left)
- 11 Helper
- 3 Yellow (bottom centre)
- 2 Post-its / Looking after / red circle
- 1 Recovery course
This article explores what’s going on here.
Good copy should win you business.
Bad copy will almost certainly help you lose it.
But copywriters are not magicians.
The quality of work you get from your copywriter will depend on the quality of the brief you give them.
The more work you put into preparing a good brief, the sooner you’ll get a result you’re happy with.