Affected by isolation?

Tall poppyWe’ve probably all felt somewhat isolated over the past 18 months. Especially anyone who lives and/or works alone. And especially during periods of so-called ‘lockdown’.

But, in the same way that being alone doesn’t equate to being lonely, isolation isn’t always a bad thing.

This article covers why isolation can help in your marketing.

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Reading

How people read

With eye tracking tools, new insights into reading processes have been discovered that affect the way we should present written information. Psychologists have now moved from a ‘word shape’ model of word recognition to a ‘letter recognition’ model. Here is a quick overview of some of the relevant models and Read more…

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