Overwhelmed?

OverwhelmedIt can be easy to let your ‘to do’ list get on top of you.

When times were quiet, I used to admire and even envy people who had a two-page list of things to do. They never reached the end of it. They just kept working on the most important items at the top and didn’t stress about the items at the bottom. Now, my ‘to do’ list is like that. I know what it feels like to be overloaded, and I don’t envy them any more!

Here are some techniques to keep on top of things instead of letting them get on top of you.

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Which ad do you notice first?

Have a look at this noticeboard (as seen in my local supermarket). Which ad jumps out at you most?

Noticeboard

You might be interested to find out whether your answer is the same as other people. Here are the results from when I asked this question on Facebook:

  • 27 CAP money / green pig (top left)
  • 11 Helper
  • 3 Yellow (bottom centre)
  • 2 Post-its / Looking after / red circle
  • 1 Recovery course

This article explores what’s going on here.

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How to brief your copywriter

TypewriterGood copy will reflect the unique tone of voice of your brand, while standing out from the competition and triggering your target customers to respond.

Good copy should win you business.

Bad copy will almost certainly help you lose it.

But copywriters are not magicians.

The quality of work you get from your copywriter will depend on the quality of the brief you give them.

The more work you put into preparing a good brief, the sooner you’ll get a result you’re happy with.

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