Affected by isolation?

Tall poppyWe’ve probably all felt somewhat isolated over the past 18 months. Especially anyone who lives and/or works alone. And especially during periods of so-called ‘lockdown’.

But, in the same way that being alone doesn’t equate to being lonely, isolation isn’t always a bad thing.

This article covers why isolation can help in your marketing.



How people read

With eye tracking tools, new insights into reading processes have been discovered that affect the way we should present written information. Psychologists have now moved from a ‘word shape’ model of word recognition to a ‘letter recognition’ model. Here is a quick overview of some of the relevant models and Read more…

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