Usually, I write about words. Today, I’m writing about numbers. Pay attention now.
CarpetRight ads proudly proclaim ‘UP TO 50% OFF, THEN AN EXTRA 20%!’
To the untrained eye, this looks like a whopping 70% discount.
£100 x 50% = £50 off
£50 x 20% = £10 off
i.e. 60% off the original price.
Is this a trick you can use?