Tesco is replacing Buy One Get One Free with Buy One Get One Free, Later.

What an inspired piece of marketing!

Not only does it make them appear environmentally friendly by helping to reduce waste, but it also tempts people back to the shop a second time to claim their freebies (and buy more).

It’s the best idea I’ve seen in ages.

Today’s test: How can you adapt it to increase sales of your own product/service?

As reported in the Telegraph.

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