I really don’t like those shampoo ads with the strapline: ‘A Totally Organic Experience’. You know the ones, where the girl is washing her hair in the shower (or under a waterfall) and moaning: ‘Yes, Yes, YES!’. They say that Read more…
A good ad is not an ad that wins awards. A good ad is an ad that makes you want to buy the product. There is a great series of TV ads featuring a dancing or ice-skating robot that transforms Read more…
Do you remember your first job interview? One of mine was for an advertising agency, and I had to do a copy test. That is, they set me a load of questions and I had to write inspiring copy in Read more…