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The model in the new ad for L’Oreal hair dye starts by saying: “In MY home, I love the light. I also love it in my hair.” She should be saying: “In my HOME I love the light. I also Read more…

I really like the fact that the Nationwide is a building society, not a bank. I like them leading the campaign for free ATMs (in the UK and abroad). And I like their ‘mutual’ status. But I don’t like them Read more…

I’ve written below about Café Switch sponsoring the Loose Women lunchtime chat show. That’s now changed to a shoe brand. Inspired! Although I hate shoes (my feet are too wide to wear most of the lovely styles on offer), I Read more…

Here’s one. Enjoy! With thanks to fellow copywriter, Suze St Maur.

I can just about live with the Evian slogan ‘Live Young’. Said in a French accent it almost rhymes with the brand name. And it does make some kind of sense i.e. water is good for you. And Evian is Read more…

A business group has taken a full-page ad on the back cover of my local glossy magazine. Could be a good idea. They provide office space, and the visual shows 5 images of a seed sprouting to a seedling, with Read more…

This Easter, Thorntons made a giant chocolate billboard in Covent Garden. Comprising 10 chocolate bunnies, 72 chocolate eggs and 128 chocolate panels, it took three months to plan and 300 hours to be built by a team of 10 chocolatiers. Read more…

Sound Effects (SFX) can be extremely powerful, especially in radio ads. There’s an ad for a mint running at the moment – it starts with the sound of a firework going off: ‘Wheeeeeeeeee…’ And just when you’re expecting the big Read more…

Talking of car ads, I love the new Audi A5 animation, with nice piano music, nice graphics and nice colours. All in all, it’s very nice. A fine example of a simple proposition, beautifully constructed. I’d guess the car is Read more…

Everyone’s talking about the new Skoda Fabia ad, the one where the car is made out of cake. The soundtrack is ‘My favourite things’ from the Sound of Music, and the slogan is ‘Full of lovely stuff’. <a href"www.newfabia.co.uk Go Read more…