Have you seen the latest Mitchell and Webb ads for Apple Mac computers? Most of them are, well, quite cool I suppose. Amusing. Irreverant. And no doubt that’s the effect Apple was aiming for. But there is one ad that Read more…
That was in a doctor’s letter sent to me some years ago after a routine test. WHHAAATTTT! I didn’t even know they were testing for cancer!!! Suddenly, I was worried about something that I hadn’t been worrying about at all Read more…
The other day, one of my clients asked my advice about an ad they’d designed for a local magazine. It had their logo at the top, then a picture and some text, then their phone number. It looked nice, but Read more…
I remember an ad I saw when I was a child, with a Scalextric car that whizzed through the air with sparks flying and fireworks exploding all around it. I told my parents, ‘I want one of those’. They said, Read more…
There is an M&S ad with a lovingly shot close-up of a double chocolate pudding … lush, dark sponge … smooth, melted filling … dribble of thick rich cream … Santana’s sexy Samba Pa Ti or Fleetwood Mac’s The Albatross Read more…
I really don’t like those shampoo ads with the strapline: ‘A Totally Organic Experience’. You know the ones, where the girl is washing her hair in the shower (or under a waterfall) and moaning: ‘Yes, Yes, YES!’. They say that Read more…
A good ad is not an ad that wins awards. A good ad is an ad that makes you want to buy the product. There is a great series of TV ads featuring a dancing or ice-skating robot that transforms Read more…
Do you remember your first job interview? One of mine was for an advertising agency, and I had to do a copy test. That is, they set me a load of questions and I had to write inspiring copy in Read more…