Now and again I catch the titles to the Richard & Judy show, sponsored by Chevrolet, with the voiceover: “Great value, without the nonsense”.

Trouble is, the car is in the backgound. The logo is too small to be recognisable. And the viewer’s eye is attracted to the range of kitsch items that are dropped in the foreground – sometimes a miner’s helmet, sometimes a vase, sometimes platform shoes, other times one of those tall wooden giraffe ornaments.

I don’t get it.

Who’s to say those items are nonsense? I reckon they are just the kind of things that certain R&J viewers might like! I know I do. Well, some of them anyway.

If Chevrolet are trying to raise their profile in the UK, why don’t they build the brand on Americana (“Drove my Chevvy to the levee but the levee was dry” etc.?

P.S. Mind you, in my research for this post I was delighted to discover The Richard Madeley Appreciation Society which makes it all worthwhile.

1 Comment

Dick Madeley · July 17, 2008 at 7:35 pm

Very nice of you to say so. And it gets better because I’ve discovered your blog too.

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