In the olden days, when I worked for a home shopping company, my team had to design branded vehicle livery. I remember being briefed to include red glow-in-the-dark stripes on the back, for Health & Safety reasons.

Since then, I notice lots of lorries displaying ‘How’s my driving?’ phone numbers. Has anyone ever responded to those, I mean, really?

On my way to collect my parents from Gatwick Airport* yesterday, I was stuck on the motorway behind a removal lorry that had a multiple choice quiz on the back, with answers on the company’s website. Trouble is, I can’t remember the web address (and now I’ve lost interest anyway).

A good idea, badly executed.

*a.k.a. Gatport Airwick

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