Babies are one of the images that most people find appealing. As are kittens and puppies. So Cow & Gate have laughing babies in their ads. No problem there.
But the captions read, for example: ‘Do I look like I need more vitamins and iron?’
Wrong wrong wrong.
It should be: ‘Do I look as though I need more vitamins and iron?’
The media has a responsibility to use language properly!