Babies are one of the images that most people find appealing. As are kittens and puppies. So Cow & Gate have laughing babies in their ads. No problem there.

But the captions read, for example: ‘Do I look like I need more vitamins and iron?’

Wrong wrong wrong.

It should be: ‘Do I look as though I need more vitamins and iron?’

The media has a responsibility to use language properly!

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