As soon as I saw the opening image of this new Cadbury’s ad, I knew we were in for a treat! And so it came to pass. If I gave out ‘ad of the week’ awards, they’d win it.
Good, bad and ugly ads
Oh what a lovely bit of copy
I saw this ad on the train yesterday, and read it several times out of pure enjoyment. How refreshing to see the copy over-riding the visuals (because we all know what mattresses look like). What Read more…