AC Wilgar, a heating installation company.

They took out a whole page ad in my local paper to announce the opening of their new branch and celebrate 25 years in business.

They have twice been voted best domestic heating installer in the UK, were Corgi’s ‘Best installer in the south east of England’ in 2008, and chosen from 56,000 registered installers to help launch the new gas safe register in 2009.

It raises their profile and gives customers reassurance to choose them. What’s more, the ad includes a 10% off coupon for installations before 29/2/10 to encourage prompt responses.

It’s not the most attractive ad in the paper.

Their shops are a distinctive stand-out red that some would call ugly.

Their logo wouldn’t win any design contests.

But their self-confident self-promotion gets a prize from me.

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