we’re watching screens on our screens (see previous post)!

Ford Fiesta

The car is supposed to be targeting women.

I’m a woman!*

But I didn’t even notice the car was pink.

Maybe it’s because the ad, to me, appears to be targeting men.

You know, screens, technology, all that gadgety kind of thing that us girlies can’t get our pretty little heads around. All shot in in scary streets in the dark of night.

Maybe they should have showed how many kids / shopping bags / bars of chocolate could fit inside the car = giant handbag on wheels.

After all, isn’t that what women’s cars are for?

* Not a typical woman, I admit.

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