There’s a TV ad running at the moment showing various families BBQing in their back gardens.

An ice cream van tinkles in the background, playing 5 familiar notes. The people race to get relish to squeeze onto their burgers.

I find it amazing that the ‘Bring Out The Branston’ jingle has sunk so far into the nation’s consciousness, even without the words.

It’s confident, clever advertising.

Watch it here

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