Honda ‘Difficult is worth doing’
P.S. According to Wikipedia, it took 606 takes to get it perfect.
Categories: Good, bad and ugly ads
Good, bad and ugly ads
Oh what a lovely bit of copy
I saw this ad on the train yesterday, and read it several times out of pure enjoyment. How refreshing to see the copy over-riding the visuals (because we all know what mattresses look like). What Read more…
2 Comments
paulo77 · July 6, 2008 at 9:13 am
There is no way that it took that many takes, more likely put to perfection on a computer, it would not be cost effective and it would be too high a risk even for Honda ….
Jackie Barrie, Writing Without Waffle · August 19, 2008 at 12:34 pm
Disclaimer: Not everything on Wikipedia is true.
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