Imagine you sell sofas. How will you advertise them?

You might pick a hit song and get people to dance around them, like DFS do. Or you might think again.

The greatest impact can occur when you put two unrelated ideas together, such as the Ryvita “Inch War” slogan.

One sofa company took three ideas and achieved oodles of PR coverage to go with the ad.

1. Sofas
2. Fast delivery
3. Top Gear

Watch the world speed record.


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