SFX sells!

Sound Effects (SFX) can be extremely powerful, especially in radio ads. There’s an ad for a mint running at the moment – it starts with the sound of a firework going off: ‘Wheeeeeeeeee…’ And just when you’re expecting the big BANG!, it ends with a little ‘eek’. What a great Read more…

Nice lines

Talking of car ads, I love the new Audi A5 animation, with nice piano music, nice graphics and nice colours. All in all, it’s very nice. A fine example of a simple proposition, beautifully constructed. I’d guess the car is too.