I guess that’s the message hidden in the current Confused.com campaign. You have probably seen the TV version, with the cartoon characters dancing about to Queen’s ‘Somebody to Love’ (look where she pulls the mic stand from!)

[youtube http://www.youtube.com/watch?v=MeuaMuRP9FI]

Trouble is, saying ‘We have 18m million members’ is all about them. It doesn’t answer ‘What’s in it for me’ from the customer’s point of view.

More about WIIFM.

1 Comment

Paris · February 24, 2011 at 9:23 pm

I guess it's a herd mentality thing. 18m people can't be wrong!

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