My little sister gave me a book about vinegar for my birthday (no, I don’t know why either).

On the front cover it says ‘Over 750,000 copies sold’.

I’d heard that 40,000 defines a non-fiction book as a best-seller, so this one is phenomenally successful!

It’s a short-cut.

We’re all so busy we think: “If it’s good enough for 750,000 other people it must be good enough for me”.

1002nd use of vinegar: To inspire today’s task:

Decide how you can use this approach in your own marketing.

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